The Front Row at the SS14 Burberry Prorsum Show in London

The grand tent Burberry built on Perk's Field for their homecoming menswear show felt like a very cool slightly old-school garden party, which worked fantastically with the collection Christopher Bailey showed yesterday afternoon. And, as it could be expected, the had an excellent turnout.
The LC:M current ambassador David Gandy and his successor Dermot O'Leary were both in attendance. As were Burberry front row usuals Tinie Tempah – in a SS13 giraffe print t-shirt – and Douglas Booth, who was the lucky one to be wearing SS14. Talk about fashion-forward!
Jamie Campbell Bower and Max Chilton looked effortlessly cool, as did Bolin Chen – in my favourite heart-print shirt – and Greg James, who was attending his second Burberry menswear show this season.
My favourite front-row-ers were, without a doubt, Finn and Jack Harries. I have been following the vloggers for over a year now and I'm so happy to see them attending LC:M events and shows. They have recently hit 2 million subscribers on YouTube and I expect their followers to keep growing. This is yet another genius move from Burberry, which shows their excellent understanding and awareness of new media and its influence.

Stay tuned for the recap of he SS14 show and a closer look at the collection from my visit to the Burberry showroom later today.

David Gandy, Jamie Campbell Bower, Dermot O'Leary and Tinie Tempah

Suki Waterhouse, Hugh Dancy, Tinie Tempah, Douglas Booth and Serena Williams

Bolin Chen, Dermot O'Leary, Greg James and Max Chilton

Finn and Jack Harris

Jamie Campbell Bower, Dan Gillespie Sells, Khalil Fong, Finn and Jack Harries.

Courtesy of Burberry

Burberry Porsum F/W13: We ♥ Burberry Classics

The FW13 Burberry Prorsum collection was one of my favourites, together with SS09 and FW10. A viral email from Christopher Bailey sent before the show with subject 'I ♥ Classics' announced the new collection would be a celebration of Burberry classics and heritage outerwear.
Some critics have labelled the collection as predictable. The way I see it, Burberry has had such purpose and direction over the last few years that the last thing I expected was a turn to its most essential, and successful, roots. My favourite were, in fact, these allegedly more commercial pieces. The trench coats, overcoats and duffle coats were impeccable and strong – pieces to keep forever.
Bailey's twist for FW13 was the (unexpected) introduction of animal prints as full leopard printed pony skin overcoats but also quieter collar details I found elegant and humorous.
Having opened their first menswear-only store late last year Burberry put great strength in the tailoring. The silhouettes, slim and easy to wear and much after my own heart, were very in touch with the times and with the type of guy the Burberry customer should be.
The heart prints that closed the show were my personal favourite. There was something so modern and masculine about the suit shirts and v-neck jumpers. They will be, I'm sure, an instant hit.

Just as they have been doing lately, Burberry streamed their FW13 show online and on iPhones and iPads and held a special screening at their new Regent Street flagship store. Users around the world were also given the chance to purchase online pieces right off the runway for a week after the show.
Back in Milan, Greg James, Harry and Luke Treadaway were amongst the famous faces to grace the front row. They were joined by the dapper Tinie Tempah, who had his big London 2012 moment at the Olympics wearing Burberry.

Stay tuned for a closer look at the Burberry FW13 collection from the brand's Milan showroom.
You can watch my video of the finale below and see the entire show here.

Courtesy of Burberry