Burberry Brit Rhythm: 'White Lies' at Village Underground

Following the launch of Burberry Brit Rhythm, which I wrote about last month, the British power house presented the first of their 'Three Gigs, Three Cities, Three Nights' series celebrating the fragrance with three live gigs around the world.
The first took place on Wednesday at Village Underground in London, where White Lies performed a brilliant set of 9 songs in the coolest concert venue in Shoreditch. I had really been looking forward to it not only because I had heard great things of White Lies' live performances but because I very much needed a mid-week break.
Amongst the very cool-yet-chilled crowd mostly outfitted in black leather as if we all had got a memo were George Barnett, who as face of the fragrance was wearing a Burberry biker jacket (the one from my dreams!) and Suki Waterhouse, also featured in the campaign. Models, musicians, editors and socialites all mingled and enjoyed the great performance – backed up by an awesome lighting design and followed by an incredible DJ set by Gary Powell, who had us shaking it for way past our bedtime on a school night.
The gig culminated with a Brit Rhythm-shaped confetti rain, which turned the crowd into excited kids and spread the new scent (I was wearing it anyway) across the room.
A big thank you to Burberry for letting me be a part of such a fun and unique experience! Click here to see more of my videos from the night on the Fashion, Frankly Vimeo page.

Fashion, Frankly & Courtesy of Burberry

Burberry Launches Brit Rhythm, The New Fragrance for Men

What better way to get back on the blogging wagon after my holiday than with some great Burberry news. This month sees the launch of the newest menswear fragrance by the powerhouse – Brit Rhythm. I am yet to try the new scent but I am already intrigued by its innovative concept. The #ThisIsBrit concept finds its inspiration in music, one of the pillars of the modern Burberry. George Barnett – frontman of These New Puritans – and Suki Waterhouse star in the multi-platform campaign that proves to be yet another step ahead for the brand. Through Burberry's website and Facebook page, fans all over the world can sign up for samples in the shape of scented temporary tattoos shaped like the Brit Rhythm bottle. By signing up for these tattoos, users will be entering a prize draw to attend one of three live music events held in London, New York and Singapore next October. During these events Burberry will work with leading Instagram photographers and private users to create original content during each of the gigs.
Pushing the envelope even further, Burberry is partnering with Noisey – a music, editorial and experience-led imagery and video platform from VICE Media – launching later this month.
If this wasn't enough, a capsule collection centred around Burberry's iconic leather jacket (#wishlist) also featuring classic trenches, aviators and a satchel bag will complete this multi-dimensional campaign.

Make sure to request your Brit Rhythm tattoo (I know I am) and check out the rock chic video campaign below. After all this all I have left to do is wait to try the heart of black leather, heady patchouli and styrax resin, the notes of basil verveina, spicy cardamom and the shot of juniper berries that make up the new Brit Rhythm.

Courtesy of Burberry

Hardy Amies SS11 campaign

It's hard to come by inspired advertorial campaigns for menswear these days. Thankfully, Hardy Amies is here to change that. Their SS11 ad story features British model George Barnett wearing the house's sartorial wonders for Spring having fun in the surroundings of one of those wonderful British country houses. I can't help but think of 'Brideshead Revisited'. Sebastian Flyte's sense of style was as exquisite and immaculate as it was fun and quirky and even cool. I love the house's new fashion focus for their ready-to-wear line, perfectly portrayed on their campaign.



[Pictures: TheFashinisto.com]