Tod's launches 'Dots of Life' celebrating their iconic 'Gommino' shoes

This week Tod's launches their latest project 'Dots of Life'. With a name referring directly to the pebbled sole of their world-famous 'Gommino' driving loafers, the Italian brand wants to celebrate their iconic shoe.
The newly launched social site – www.gommino.tods.com – is a platform where wearers and fans of the 'Gommino' can share their images wearing their favourite pair. For its launch, Tod's asked a number of digital trendsetters around the world to also share their images showing their love for the brand's staple style. I was so thrilled not only to be a part of this but to add the perfect pair of spring shoes to my shoe collection.

To participate, you can either upload your image on the website www.gommino.tods.com or you can do it through instagram using the educated hashtag #todsgommino. Every day, Tod's will chose the best image received on their website and their social media channels and publish it on the site.

If you are not the proud owner of a pair of 'Gommino' yet head straight to the Tod's website and get your pair. You won't fund a more comfortable and effortlessly elegant summer shoe!

Jennifer Appiah-Phillips for Fashion, Frankly

Italian sole

Last week I attended the Tod's SS11 press day. First, I have not only to thank the team for inviting me but for being so extraordinarily welcoming and nice. The thing I have always liked most about Tod's is how they stick to tradition. You can always spot a Tod's loafer no matter what season it is. And that is exactly what they've done for next summer. They are bringing back their staple thin suede "gommini" and introducing new touches such as the straw laces, which add a different, more rustic stroke. I also saw some of (my favourite) desert boots. I have at least four pairs of these and I love their versatility. However, what surprised me the most about what I saw at the preview were the bags. I had never payed much attention at Tod's luggage and daily bags. And what I was missing! They make brief cases and carry-ons with the most exquisite fine leather. It feels as if it might melt between your fingers but it is actually a sturdy material —a great combination.

I decided, then, to take a look at what Tod's was offering for this season we've just commenced. And I found two of my must-have models of footwear for fw10 —the brogue boot and the leather mid-top sneaker. Do also keep in mind that Tod's always puts comfort first, which is why even their sneakers or smart shoes come with their signature rubber "pebbled" sole.

[Pictures: Iñaki C., Tods.com]