This week Tod's launches their latest project 'Dots of Life'. With a name referring directly to the pebbled sole of their world-famous 'Gommino' driving loafers, the Italian brand wants to celebrate their iconic shoe.
The newly launched social site – www.gommino.tods.com – is a platform where wearers and fans of the 'Gommino' can share their images wearing their favourite pair. For its launch, Tod's asked a number of digital trendsetters around the world to also share their images showing their love for the brand's staple style. I was so thrilled not only to be a part of this but to add the perfect pair of spring shoes to my shoe collection.
To participate, you can either upload your image on the website www.gommino.tods.com or you can do it through instagram using the educated hashtag #todsgommino. Every day, Tod's will chose the best image received on their website and their social media channels and publish it on the site.
If you are not the proud owner of a pair of 'Gommino' yet head straight to the Tod's website and get your pair. You won't fund a more comfortable and effortlessly elegant summer shoe!
Jennifer Appiah-Phillips for Fashion, Frankly
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