Frank Picks: 9 Brands You Need to Introduce into Your Wardrobe

AMI

If you don't know AMI you must've living under a rock or in a place with no WiFi. The French label has become one of the most sought-after brands because of it's effortlessly cool Parisian vibe. Some of the new FW14 collection is already available online and it's literally everything you need.

Shop AMI on their official website and on Mr Porter.

10Deep

Something has been changing in menswear over the last few seasons that has me very excited. The lines between formal, casual and sportswear seem to get blurrier with every season, which makes everything all the more interesting.

This season I am obsessed with baseball jerseys. They double-up as shirts under a blazer and look so cool with shorts and sneakers.

Shop 10Deep here.

Axel Arigato

'Designed in Paris - Operating in Sweden' is probably the best way to describe this shoe brand, which seems to touch on all the right notes of casual footwear – whether it's low, chukka or high top sneakers and even loafers, espadrilles and slippers. It's hard to leave their online store without a pair. Their prices make it even harder.

Shop Axel Arigato here.

Evocha

After its successful first season, the  British shirt-maker offers an ever wider range of smart and casual shirts so there is no occasion where their fine hand-picked fabrics and exquisite detailing can't go with you. Their chambray range is a personal favourite. And you can currently get a hold of them on sale!

Shop Evocha here.

Harry Stedman

When it comes to midcentury British and American classics no one nails them like Harry Stedman.
Their Drizzler and Varsity jackets are wardrobe staples executed beautifully in a modern way to avoid looking 'vintage'.

Shop Harry Stedman here.

J.W.Anderson

Another brand you should be crazy not to know. The Scottish designer simultaneously launched his women's and men's lines much to the acclaim of the international press. His namesake brand is going stronger than ever as he also takes control over Spanish brand Loewe, which is now on the list of the ones to watch.

Shop J.W.Anderson here.

L'Estrange

After several successful limited editions and a line of classics still going strong, L'Estrange releases their latest style – the navy marble print, a more contemporary take on their now iconic hood.
Watch them closely, new greater things are yet to come.

Shop L'Estrange here.

Private White V. C.

As you might guess by its name, this quintessential English brand draws inspiration from its founder's Private Jack White  military garments to create contemporary classics. Every piece is made using the best British materials and craftsmanship in the same Manchester factory where Private White started his apprenticeship, which he would later own.

Shop Private White V. C. here.

Scott Fraser Collection

With a love for mid-century style and a great understanding of clothing from his modelling past, Scott Fraser creates contemporary pieces with a clinical attention to detail.
I am currently obsessed with his loop collar shirts, which just like his stunning utility jackets, are produced in London on a pre-order basis.

Shop Scott Fraser Collection here.

Introducing... Evocha: Original Luxury

One of the things I love the most about menswear – apart from the fact that I get to wear it every day – is how steadfastly it has been growing over the past couple of years. It is doing so in such a unique way, with new brands being born every few months inspired by very focused points of view.
Such is the case of Evocha, a British-founded name who came to live exclusively online on July 30th. They are championing a much-needed concept of high-quality clothing cutting the 4x markup of designer brands. They believe in simple, classic, elegant designs to provide the essential luxuries a man needs without disregarding the values of quality, ethics and craftsmanship. Kickstarting their launch are the Henry, Francis and Carnaby that make up the Oxford Collection. Each of the pieces are made with the finest Egyptian cotton woven in Italy and hand-sewn in Britain and toped-off with mother of pearl buttons.
I was lucky enough to get a 'Carnaby' all for myself and I can't recommend it enough. The quality of the material beats even that of the made-to-measure designer shirts I have bought in the past. The body and sleeves are light as a feather and feel soft on the skin. The collar and cuffs have been structured to perfection and sit just as nicely under a tailored jacket as they do under a casual loopback jumper. I have worn it everywhere form work to drinks out with friends and I couldn't possibly have received more compliments – especially from my male friends, who were impressed with the quality and envious that I was the one wearing it. At £85, the Evocha Oxford range is the perfect example of an investment one should do in quality wardrobe staples. They come in the classic white, blue and pink so they easily adapt to any situation and are that perfect subtle statement a man likes to make with his personal style.

I also invite you to watch the video below, where you can observe the entire process of making the Oxford Collection pieces. If this and my keen words are not enough to push you to buy one, Evocha is offering Fashion, Frankly readers a 20% discount across their products (that'd make your shirts £68) – which also include incredible cashmere scarves and womenswear pieces. Just enter the code FASHION-FRANKLY at checkout to get your discount. The code is valid until October 1st. Click here to shop.

Courtesy of Evocha