Frank Picks: 9 Brands You Need to Introduce into Your Wardrobe

AMI

If you don't know AMI you must've living under a rock or in a place with no WiFi. The French label has become one of the most sought-after brands because of it's effortlessly cool Parisian vibe. Some of the new FW14 collection is already available online and it's literally everything you need.

Shop AMI on their official website and on Mr Porter.

10Deep

Something has been changing in menswear over the last few seasons that has me very excited. The lines between formal, casual and sportswear seem to get blurrier with every season, which makes everything all the more interesting.

This season I am obsessed with baseball jerseys. They double-up as shirts under a blazer and look so cool with shorts and sneakers.

Shop 10Deep here.

Axel Arigato

'Designed in Paris - Operating in Sweden' is probably the best way to describe this shoe brand, which seems to touch on all the right notes of casual footwear – whether it's low, chukka or high top sneakers and even loafers, espadrilles and slippers. It's hard to leave their online store without a pair. Their prices make it even harder.

Shop Axel Arigato here.

Evocha

After its successful first season, the  British shirt-maker offers an ever wider range of smart and casual shirts so there is no occasion where their fine hand-picked fabrics and exquisite detailing can't go with you. Their chambray range is a personal favourite. And you can currently get a hold of them on sale!

Shop Evocha here.

Harry Stedman

When it comes to midcentury British and American classics no one nails them like Harry Stedman.
Their Drizzler and Varsity jackets are wardrobe staples executed beautifully in a modern way to avoid looking 'vintage'.

Shop Harry Stedman here.

J.W.Anderson

Another brand you should be crazy not to know. The Scottish designer simultaneously launched his women's and men's lines much to the acclaim of the international press. His namesake brand is going stronger than ever as he also takes control over Spanish brand Loewe, which is now on the list of the ones to watch.

Shop J.W.Anderson here.

L'Estrange

After several successful limited editions and a line of classics still going strong, L'Estrange releases their latest style – the navy marble print, a more contemporary take on their now iconic hood.
Watch them closely, new greater things are yet to come.

Shop L'Estrange here.

Private White V. C.

As you might guess by its name, this quintessential English brand draws inspiration from its founder's Private Jack White  military garments to create contemporary classics. Every piece is made using the best British materials and craftsmanship in the same Manchester factory where Private White started his apprenticeship, which he would later own.

Shop Private White V. C. here.

Scott Fraser Collection

With a love for mid-century style and a great understanding of clothing from his modelling past, Scott Fraser creates contemporary pieces with a clinical attention to detail.
I am currently obsessed with his loop collar shirts, which just like his stunning utility jackets, are produced in London on a pre-order basis.

Shop Scott Fraser Collection here.