 |
| nikeinc.com |
Foot wear is a long-time addiction of mine but I seem to be taking it further as I become older. As you might have noticed, I am currently what could be correctly described as obsessed with sneakers. I usually go through a phase like this every summer but, since I rarely wear any sneakers in the winter, it usually fades for 9 months. Not this year, it seems.
It so happens that for the last couple of seasons we've seen the rise of what you would I would call trainers not only as every-day shoes but as cool accessories fashionable men know how to combine with formal clothing. Before high-end brands like
Valentino have their go at this new niche in SS13, sportswear giants New Balance and Nike have really taken the opportunity to open to this new market.
A great example of this is the latest collaboration between artist
Tom Sachs and
Nike for the Nikecraft collection.
Tom Sachs is known for his conceptual sculpture work and exhibitions such as the 'Space Program', which links to his
Nike collection.
My favourite piece is the 'Mars Yard Shoe' inspired on lunar boots. Not only it's a handsome shoe (!!) but a brilliant exercise in product and package design, which explains for the most part its $385 price tag. Ragged as it might look, the shoe is meant to be as tough as old boots (ha!) as it is built to astronaut's standards. So you could technically take them for a stroll in the moon and doing that in style, believe me, is priceless.
The shoes are on sale at the coolest retailers around the world (obviously): 10 Corso Como, Colette, Dover Street Market and Opening Ceremony. Click
here for the full list of retailers.
 |
| nikeinc.com |
 |
| retaildesignblog.net |
No comments:
Post a Comment