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| Courtesy of Burberry |
Today Burberry unveils their latest project – Burberry World Live. It coincides with the opening of their first flagship store opening in Taipei, Taiwan, which is set to be the biggest Burberry space in the Asia Pacific region.
To celebrate this great occasion Christopher Bailey will be hosting a special event in a custom cylindrical space where a 360 degree film will bring to life the world of Burberry – British heritage, fashion and weather. The experience will combine a live musical performance, which Burberry is expert in putting together, and a digital experience.
The brand already staged a similar initiative earlier in the year in Beijing. I remember watching the live stream and wishing I was there to experience it first hand. But fear not, Burberry will be touring cities around the world – including London, Hong Kond and Chicago – later this year to bring this experience to everyone!
In the meantime, don't miss the below teaser and stay tuned for images and highlights from the experience tomorrow!
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