L'Estrange London Celebrates their new Limited Edition Hoods & Pop-Up Store

Judging by the buzzing crowd outside 46 Monmouth Street, you wouldn't guess L'Estrange London only launched their now popular hood back in April of this year. The brand had a double reason to celebrate last week. The first was the launch of their latest limited edition Liberty Fabric Hoods, and the second was the opening of their Christmas pop-up shop in Covent Garden.
Following the obviously successful first collaboration with Liberty, L'Estrange is now heading for round two with their latest fabric of choice: 'New Year's Eve'. The modern take on Liberty's classic paisley pattern is a perfect match for the black cotton jersey of the Hood, which has been produced in a limited run of 100 pieces to make it even more special. I couldn't possibly resist to become part of such a cool club, so I took home with me one of them.
The brand has also released their latest main collection, which continues to play with their streamlined hood silhouette and their four key colours – black, navy, grey and burgundy – in their signature style: the 'Grey Stripe' both with gold and silver hardware. The other new introduction is 'The Paris Print' available in green with a black exterior, navy and burgundy. This one, I believe, will be their next big hit – and very likely my next L'Estrange London purchase as well.

Make sure you visit L'Estrange London online and do not miss their pop-up shop,

which will be open through the holidays until January 5th and also offers a specially curated selection of
brands like WANT Les Essentiels de La Vie, Oppermann London or Eye Respect.

L'E Shop

46 Monmouth Street

Covent Garden

London WC2H 9LE

Courtesy of L'Estrange London

Introducing 'The Hood' by L'Estrange London

I am one of those guys you will never see in a hoodie unless I'm at home or at the gym (as if). It's not that I'm not a fan, on the contrary, they could be a great casual piece to wear to work and for drinks, especially in the Spring. I am quite particular when it comes to fit and cut so I'm not too keen on the slouchy feel most hoodies have, it feels too informal. I need a slim cut and a structured hood I can wear anytime. This is where 'The Hood' comes in.
L'Estrange London was born as a project between two friends who wanted to create the hood with the perfect fit, style and produce it with the best materials. What they came up with was a smarter more luxurious take on the sportswear piece by taking a construction approach similar to that of tailored jackets. Even some of the details like the breast and internal pockets and the buggy lining are taking from traditional tailored jackets. My favourite part of their chic and modern design has to be the lining, which ranges from classic Oxford stripes to more daring prints such as paisley and their latest feather print created in collaboration with Liberty.
All the L'Estrange pieces are produced with 100% cotton jersey knitted in Portugal (home to the best jersey in Europe). Even non-jersey elements have a luxury approach – the zips are produced in Italy and the hood chords are exclusively produced for them in 100% cotton.
At £175 - £195, you're not buying your average hoodie here – this is a luxury item for the modern man who cares as much about quality and style as he does about comfort.

Explore the L'Estrange London website here, where you will also be able to buy 'The Hood'. I definitely need 'The Red Paisley' in my life this season! And it's not just that their products are great but their art direction and packaging are bang-on.

Courtesy of L'Estrange London