I could have easily spent my whole afternoon at the Jimmy Choo SS14 presentation during the latest LC:M. The brand had taken over a space on King Street in Covent Garden, which they had turned into a chic cabana full of colour, green foliage and, of course, shoes.
All the different lines stood out from the crowd thanks to the super cool stalls, which had been decorated according to their style. What tied them all together was the inspiration drawn from the 'Sapeurs' – a group of dandies from Brazzaville, the capital of the Republic of Congo. These gentlemen, who are treated as celebrities in their home town, are known for their bold sartorial choices. They admire the classic Parisian tailoring, which they wear in the most garish ways using striking colours and patterns.
Sandra Choi, Jimmy Choo's creative director, has translated these daring spirit into a collection that mixes dashes of bright colours on the soles, laces and stitching of otherwise classic sneakers and dessert boots. Degradé snakeskin or leather contrasting with python and camouflage do it for the smarter pieces.
Their signature 'Belgravia' models adopt this style for SS14 but the brand continues their start-studded offering in powder shades of pink, beige and black for next summer.
I loved some of the new introductions like the slip-on shoe, which comes in a modern velvet leopard print. And the new take on their chic urban espadrilles in soft suedes and classic hues.
From among the smart options I loved the monk strap shoes both in classic monotones and in contrasting two-tone options like the super cool camouflage-detailed or the python skin ones.
Whatever you end up going for during SS14 it is clear that, like the 'Sapeurs', classic shapes are a must but so is individuality and that's why every single Jimmy Choo piece has a character that will make you stand out from the crowd.
Fashion, Frankly and Courtesy of Jimmy Choo
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