Josh Brolin for Band of Outsiders FW12

Courtesy of Band of Outsiders

It's funny because every season 98% of fashion brands spend a lot of thought, time and (even more) money on their campaigns. And every season there is a small percentage of brands that realise you don't need glossy skinny retouched models to have the best campaign. Such is the case of Band of Outsiders. Every season they stick to their straight-forward polaroid format (shot by the designer, Scott Sternberg) and a charismatic star to be shot having some fun wearing the brand. For FW12 they have chosen actor Josh Brolin. You can see the result above. To have a look at the rest of the campaign click here.